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10/07/2025

What a barking dog can tell us about your attention

Neurophysiological measures of attention capture 

Intro

Have you ever been deep in conversation when a sudden sound – a barking dog, a siren, or perhaps a slammed door – pulls your attention away? Sometimes you hardly notice it, other times it completely derails your focus. This natural tug-of-war between staying on task and reacting to distracting sounds is the focus of a recent study exploring how our brains respond to distractions and how this could potentially impact hearing aid design.

Biomarkers show attention shifts

Led by Eriksholm Senior Scientist Lorenz Fiedler, a team of researchers have investigated how task-irrelevant sounds, which are really not meant to grab attention, still manage to interfere with our focus, especially during complex listening tasks like following a conversation. To avoid drawing the test participants’ attention to the distracting sounds, the scientists used biomarkers to measure the impact of the distractions instead of asking participants directly whether they were distracted.

The study involved 47 Danish-speaking adults with varying degrees of hearing ability. Participants listened to continuous speech while a series of one-second long, natural, everyday sounds were played with random intervals. The sounds, e.g., a cat meowing, a phone ringing, or a baby crying, were carefully chosen and ranked by how attention-grabbing they were, based on a computational model of sound salience.

To understand the impact of these distractions, the researchers used two tools: eye tracking to measure pupil dilation and electroencephalography (EEG) to assess brain responses. In the study, when a particularly salient (attention-grabbing) sound occurred, the test participants’ pupils would dilate as a sign of mental effort or alertness. At the same time, the brain’s ability to “track” the main speech signal dropped. In other words, the more distracting the background sound, the more the listeners’ attention wandered, and the worse they did on comprehension tests.

Interestingly, not everyone was equally affected. People who showed larger pupil responses to distractions were also more likely to lose track of the main conversation and answer fewer questions correctly. This suggests that some listeners are more vulnerable to distraction than others.

Paving the way for attention-aware hearing technology

This research points toward a future where we might be able to evaluate and even personalize hearing aids and noise-cancellation systems based on how well they help listeners stay focused in dynamic, real-world environments. Unlike traditional tests that use steady background noise, this approach better mimics everyday situations where sounds appear unpredictably and vary widely in how distracting they are.

Ultimately, a good hearing device should not only make sounds audible but also restore a balance between distraction and awareness

The work was published in the Journal of Neuroscience, read the full article here: Salience-Dependent Disruption of Sustained Auditory Attention Can Be Inferred from Evoked Pupil Responses and Neural Tracking of Task-Irrelevant Sounds | Journal of Neuroscience

This study was carried out together with Ingrid Johnsrude, Dorothea Wendt, and Caroline Esmann Busch at Eriksholm Research Centre in collaboration with EPOS Group A/S.

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